Plantscape Industry Alliance Board
Seminars & Workshops


I led a workshop for the Plantscape Industry Alliance at their Calscape convention in Las Vegas in 2005 on Business Ethics and Integrity. In October of 2006, I led a workshop for Calscape in Palm Springs -- "Managing Your Business for Profit -- It All Starts with the Pricing." In early 2007, I led a workshop on Sales Coaching at the Tropical Plant Industry Exposition in Florida in January.

My other other offerings include: “Building a Visionary Business,” “Effective Enrollment – The Key to Increasing Sales Effectiveness,” and "Communicating Internally or We Have Met the Enemy and He is Us.”

I have lead workshops and/or been a featured speaker for the National Organization of Miscellaneous Metals Association (NOMMA); Western Canvas Protection Association; Western Fence Contractors Association; California Interior Plantscape Association; Calscape Expo – Plantscape Industry Alliance (PIA)

Outline of Business Ethics Workshop Presented to PIA October, 2005 – Las Vegas


“For our PIA convention last October we asked Larry to lead a session on “Business Ethics.” Even though it was the very last seminar on the last day of the convention, it was well attended and very well received. So much so that our Board has already asked to have Larry back next year to lead another seminar. “

Mary Golden
Executive Director, PIA

“Those who were in your session, “The Business of Making Money,” were very pleased, and their responses on the evaluation forms reflect that. We are glad that you were part of our educational program for the convention. We appreciate the effort you put into your presentation, and the fact that you spent time with people on an individual basis throughout the week. It is obvious that you have a good understanding of what it takes to operate a successful family business.”

Barbara H. Cook
Executive Director, NOMMA

“Rather than dwell on specific techniques or scripted approaches to selling, this course focused on bringing out the natural strengths of each participant. We each presented our “sales pitch” a number of times and got excellent feedback from Larry and the rest of the group about what worked and how we might improve what didn’t work. One of the most valuable outcomes of the course for me was seeing that I had a tendency to let my clients stay with a price that I knew was unreasonable rather than tell them straight out that the price needed adjusting if they really wanted to sell. During the time I was in the course, I shifted the way I was approaching those situations and it made a dramatic impact.”

Marcine Engel
Vice President & Co-Owner
First Marin Realty